The Changing Landscape of Social Media – What Communicators Need to Know

The Changing Landscape of Social Media – What Communicators Need to Know
Hear the latest from three key players: Facebook, Twitter and Living Social

Presented by the PRSA-NCC Professional Development Committee

Gone are the days when communicators could rely solely on traditional media to get their clients’ or organization’s message in the news and in front of key stakeholders. Social media is now a key component of outreach because it has become an integral part of personal and professional communications. People use social media to keep up with friends and family, sharing ideas and news, pitching products and even fostering political and regime change in countries. And as technologies change, so does social media … or is it the other way around now?
What are the latest social media trends communicators need to be aware of? What is the future of social media? Are privacy concerns causing a backlash against social media as more and more people decide to unplug? Find out the answers to these questions and many others in this informative and engaging panel discussion.

We’ll Cover:

• What social media may look like a year from now.
• How will social media companies safeguard the public regarding privacy issues?
• Tips on using social media more successfully to connect with audiences.
• Will social media become more the go-to-place for news and advertising?

Panelists Include:

• Andrew Noyes, Manager, Public Policy Communications, Facebook
• Peter Greenberger, Director, Washington Sales, Twitter
• Ricky Choi , Social Media Strategist, LivingSocial
• Moderated by Mike Schaffer, Director of Social Media, iostudio

Date: Wednesday, November 9, 2011
Time: 8:00 - 10:00 a.m., 8:00 - 8:30 a.m.: Registration/Networking/Continental Breakfast, 8:30 - 10:00 a.m.: Program

Location: Navy Memorial, 701 Pennsylvania Avenue, NW, Washington DC, 20004
Metro Stop: Metro: Archives-Navy Memorial

Cost: $35/members; $55/non-members; $10/students/retirees; $10 additional the door.

Register here

Event Sponsor:

Lunch with NPR News Anchor Jack Speer on Wednesday, October 26

With Some Tips on How to Pitch NPR and Reflections on His Career and the State of News Today

Presented by the PRSA-NCC Professional Development Committee

Date: Wednesday, October 26, 2011
Time: 11:45 a.m. - 2 p.m.
11:45 a.m. Registration/Networking
Noon-12:30 p.m. lunch
12:30-2 p.m. Speaker followed up with Q&A

Location: Carmines Restaurant, 425 7th Street, NW (Penn Quarter), Washington, DC

Metro stops: Gallery Place, Archives, Judiciary Square

Cost: $40 PRSA, WWPR, BPRS members; $50/non-members; $40/students/retirees; $10 additional the door.

National Public Radio’s Jack Speer will talk about the news gathering operation of one of the country’s most important and influential broadcast news entities and he’ll give us a insider’s view of a day in the life of a news anchor.

He’ll talk about his career as a news reporter and assignment editor at local radio stations to his stint as a business reporter for WTOP/Washington Business Journal and then to NPR as business reporter and finally as NPR’s 5 p.m. news anchor. He’ll talk about the challenges he’s faced as a journalist and anchor -- perhaps because of new technology or deciding which stories get covered. He’ll also share tips on how best to interact with NPR journalists and the assignment desk.

About NPR:
In a time of media fragmentation and sound-bites, NPR has succeeded by focusing on its core: in-depth, quality news and has evolved from a secondary to an essential news source, with dozens of bureaus around the world and the nation. Drawing on more than 300 news staff (reporters, correspondents, newscasters, editors, producers hosts and bloggers) in the US and abroad-from Washington D.C. and New York to Shanghai and Baghdad, NPR has the capacity to stay on top of breaking news, follow the most critical stories of the day and track complex issues over the long-term.

NPR produces news, talk, music and entertainment programs, including the premier newsmagazines Morning Edition and All Things Considered, ranked #3 and #4 in the overall nationwide radio ratings. We also distribute programs produced by member stations and independent producers under the NPR brand. We look for high quality programs that add unique value to our member stations' service. NPR-distributed programs are presented alongside NPR's own programs on our digital platforms, including NPR.org, podcasts, and NPR Mobile.

NPR offer 26 programs, and a widely carried newscast service.

Register at:

http://www.prsa-ncc.org/option,com_events/task,view_detail/agid,433/year,2011/month,10/day,26/Itemid,0/