I'm delighted that I'll be speaking at Washington Women in Public Relations' next professional development brown-bag lunch, Monday, July 27 from 12 noon to 2pm. Our topic: "Step Up Your Speaking: Be an Eloquent Woman." In this session, we'll conduct a lively, hands-on workshop based on your questions and training priorities--yes, the audience will help set the agenda. And I'll be talking about the skills, confidence and opportunities you need to succeed as a public speaker, as well as why women have traditionally had fewer speaking opportunities and say they fear speaking more than men do. As author of The Eloquent Woman, a blog on women and public speaking, I hope you'll use this session to get ready to enter our contest "15 Weeks to Step Up Your Speaking," and win a Flip HD camcorder and 15 weeks of speaker coaching. Want to learn more? Become a fan of The Eloquent Woman on Facebook to join ongoing discussions and tips. Stand by for an update on the location for this session, and registration details. I'm looking forward to learning about your top priorities for improving your speaking skills!
Tuesday, July 14, 2009
save the date to step up your speaking
I'm delighted that I'll be speaking at Washington Women in Public Relations' next professional development brown-bag lunch, Monday, July 27 from 12 noon to 2pm. Our topic: "Step Up Your Speaking: Be an Eloquent Woman." In this session, we'll conduct a lively, hands-on workshop based on your questions and training priorities--yes, the audience will help set the agenda. And I'll be talking about the skills, confidence and opportunities you need to succeed as a public speaker, as well as why women have traditionally had fewer speaking opportunities and say they fear speaking more than men do. As author of The Eloquent Woman, a blog on women and public speaking, I hope you'll use this session to get ready to enter our contest "15 Weeks to Step Up Your Speaking," and win a Flip HD camcorder and 15 weeks of speaker coaching. Want to learn more? Become a fan of The Eloquent Woman on Facebook to join ongoing discussions and tips. Stand by for an update on the location for this session, and registration details. I'm looking forward to learning about your top priorities for improving your speaking skills!
Monday, July 13, 2009
ABC News' Claire Shipman Discusses Her Book, Womenomics: Write Your Own Rules for Success
Thursday, July 16 ~ 11:30am - 2:00pm 
Woman's National Democratic Club
1526 New Hampshire Avenue NW, Washington, DC
Metro: Dupont Circle (red line) One block northeast of DuPont Circle, 2 blocks from the Q Street exit of the DuPont Circle metro stop.
11:30 Bar Opens; tours of Club
12:15 Lunch
1:00-2:00 Presentation
AWC and WNDC members $25; Nonmembers $30
To register, contact Patricia Fitzgerald at reservations@democraticwoman.org or call (202)232-7363 and identify yourself as an AWC member to receive the discounted member price.
AWC-DC is teaming with the Woman's National Democratic Club for a speaker's lunch with journalist Claire Shipman, author of Womenomics: Write Your Own Rules for Success. Shipman is currently the Senior National Correspondent for "Good Morning America" and a regular on "This Week with George Stephanopoulos." She also has served as the White House correspondent for NBC News and as a reporter for CNN in Moscow.
Written in collaboration with BBC News anchor Katy Kay, Womenomics looks at how women can take advantage of their new power in the labor market to balance their professional lives with their personal ones. Through anecdote, Shipman and Kay share their experiences and those of professional women across the country. Claire Shipman is currently the Senior National Correspondent for "Good Morning America" and a regular on "This Week with George Stephanopoulos." She has also served as the White House correspondent for NBC News and as a reporter for CNN in Moscow.
Woman's National Democratic Club
1526 New Hampshire Avenue NW, Washington, DC
Metro: Dupont Circle (red line) One block northeast of DuPont Circle, 2 blocks from the Q Street exit of the DuPont Circle metro stop.
11:30 Bar Opens; tours of Club
12:15 Lunch
1:00-2:00 Presentation
AWC and WNDC members $25; Nonmembers $30
To register, contact Patricia Fitzgerald at reservations@democraticwoman.org or call (202)232-7363 and identify yourself as an AWC member to receive the discounted member price.
AWC-DC is teaming with the Woman's National Democratic Club for a speaker's lunch with journalist Claire Shipman, author of Womenomics: Write Your Own Rules for Success. Shipman is currently the Senior National Correspondent for "Good Morning America" and a regular on "This Week with George Stephanopoulos." She also has served as the White House correspondent for NBC News and as a reporter for CNN in Moscow.
Written in collaboration with BBC News anchor Katy Kay, Womenomics looks at how women can take advantage of their new power in the labor market to balance their professional lives with their personal ones. Through anecdote, Shipman and Kay share their experiences and those of professional women across the country. Claire Shipman is currently the Senior National Correspondent for "Good Morning America" and a regular on "This Week with George Stephanopoulos." She has also served as the White House correspondent for NBC News and as a reporter for CNN in Moscow.
IABC Inaugurates Monthly LinkedIn Group Bulletin; Reveals Surprising News on Social Media From Research Foundation
IABC has introduced a new monthly bulletin for members of IABC's LinkedIn group to share updates about what's new and noteworthy at IABC. This has a fresh, user-friendly aspect that I prefer to the group's Linked In discussion board.
But reading it I was surprised (amazed?) by a couple of the items:
- A recent online poll that received more than 450 responses conducted by the International Association of Business Communicators (IABC) Research Foundation, 67 percent of respondents said Twitter will not continue to be as popular two years from now, 64 percent said Twitter will still be around, but less popular while 36 percent said Twitter will fade away. Only 28 percent of respondents said Twitter will continue to be popular, more than half of whom said the micro-blogging service would be used even more frequently.
- In another survey released earlier this month by the IABC Research Foundation and Buck Consultants, nearly 1,500 communication professionals commented on their use of Twitter for employee engagement and reported that 52 percent of respondents were not currently using Twitter nor did they plan to use it in future,
27 percent do plan to use Twitter in future, and only 21 percent of respondents said they are currently using Twitter.
The survey also asked respondents about their use of blogs, podcasts and other social networking sites such as Facebook, LinkedIn and Yammer.
Facebook: 18 percent using, 19 percent plan to use, 63 percent not using nor plan to use
Yammer: 20 percent using, 29 percent plan to use, 51 percent not using nor plan to use
LinkedIn: 5 percent using, 5 percent plan to use, 89 percent not using nor plan to use
Full survey results are at http://bit.ly/xI2sB. I'd love to hear from Capital Buzz readers about their thoughts on these results.
Boss Ladies Return from Miraval Ready to Take on the World!
We are back. What a year it was! We had robust business discussions, lots of laughs, took lots of great classes, challenged ourselves, and relaxed. Miraval truly has it all.
This is a photo of our last night at Miraval. From left to right, we have Sherri Core, Jennifer Collins, Kate Perrin, Lynn Medcalf, Susan Apgood, Heathere Evans-Keenan, and Tracey Wood. We all look so relaxed, and will keep these glows as long as we can.
Sunday, July 05, 2009
We're Off!
The Boss Ladies have packed our bags and are on our way to Miraval Resort outside of Tucson, AZ for the week for our annual retreat! We'll talk shop, share ideas, soak up the sun, hike, do yoga, discuss a business book and indulge in marvelous spa treatments. Look for some photos of our exciting time when we return, along with tidbits from our nightly business conversations.
PRSA Program: “How to Get Big Media Hits in a Social Media World”
Wednesday, July 29, 8:00 - 10:00 a.m.
8:00-8:30 a.m.: Networking, registration and continental breakfast
8:30-10:00 a.m.: Program
U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW
Washington, DC (Metro: Navy Memorial/Archives, green/yellow lines)
Cost: $35 PRSA members/$55 non-members/$10 students/retirees
$10 surcharge at the door REGISTER here.
It's not all about Twitter -- you still need blockbuster results that traditional media provides. How do you get big-time hits that move the needle? Need to know how to develop lasting relationships that transcend "the pitch?" Find out what gets the attention of top TV, radio, newspaper, magazine and wire service journalists, how to talk to them like equals and learn how to become a trusted source.
PRSA's panelists promise to share:
• How to develop a story idea that top journalists will like
• How to concisely articulate your story idea and still do your client justice
• What it takes to become a trusted source
• How to pitch traditional media as social media ascends
Speakers:Joe Johns, CNN, Capitol Hill Correspondent
John Carey- BusinessWeek, Senior Correspondent
Susan Heavey, Reuters, Health Reporter
Jim Snyder, The Hill, Business and Lobbying Editor
Marilyn Geewax, NPR, Senior Business Editor
Fernando Pizarro, Univision, Washington Correspondent
Moderator: Aaron Cohen – Vice President, Media and Digital Communications, MS&L
8:00-8:30 a.m.: Networking, registration and continental breakfast
8:30-10:00 a.m.: Program
U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW
Washington, DC (Metro: Navy Memorial/Archives, green/yellow lines)
Cost: $35 PRSA members/$55 non-members/$10 students/retirees
$10 surcharge at the door REGISTER here.
It's not all about Twitter -- you still need blockbuster results that traditional media provides. How do you get big-time hits that move the needle? Need to know how to develop lasting relationships that transcend "the pitch?" Find out what gets the attention of top TV, radio, newspaper, magazine and wire service journalists, how to talk to them like equals and learn how to become a trusted source.
PRSA's panelists promise to share:
• How to develop a story idea that top journalists will like
• How to concisely articulate your story idea and still do your client justice
• What it takes to become a trusted source
• How to pitch traditional media as social media ascends
Speakers:Joe Johns, CNN, Capitol Hill Correspondent
John Carey- BusinessWeek, Senior Correspondent
Susan Heavey, Reuters, Health Reporter
Jim Snyder, The Hill, Business and Lobbying Editor
Marilyn Geewax, NPR, Senior Business Editor
Fernando Pizarro, Univision, Washington Correspondent
Moderator: Aaron Cohen – Vice President, Media and Digital Communications, MS&L
IABC/Washington July Program: Publications Management
WHEN: Thursday, July 9 5:30 - 8:00 p.m. 
WHERE: Hilton Arlington, 950 North Stafford Street, Arlington VA
(Adjacent to Ballston Metro Station/Orange Line ~ Hotel parking $8.)
COST: $40 for members; *$45 for guests accompanying members; $55 for nonmembers; $30 for students (Note: Add $10 to registrations made online July 8, $20 for event-day registration and walk-ins.)
REGISTER online
Trade magazine publisher John Maisel from Electrical Contractor magazine will offer strategies, tips and best practices for those who manage any and all print and/or online publications. The discussion will focus on best practices that improve publication efficiencies, enhance the aesthetics and increase overall sales and revenue – particularly helpful in today's challenging economic environment.
Maisel's has over 25 years of B-B magazine publishing experience in sales, sales management and as publisher of numerous magazines with McGraw-Hill, Cahners, and Lebhar-Friedman. His areas of expertise include publishing/management, developing new publications, advertising sales and publication design/redesign.
* Sorry! I know that several Capital Buzz readers have thanked me in the past for letting them take advantage of first-time member guest priveleges as a way to try out IABC (and two of you told me you joined!). But, as you will note above, I can no longer offer this discount unless I will be at the meeting, too, and I will not be there in July.
WHERE: Hilton Arlington, 950 North Stafford Street, Arlington VA
(Adjacent to Ballston Metro Station/Orange Line ~ Hotel parking $8.)
COST: $40 for members; *$45 for guests accompanying members; $55 for nonmembers; $30 for students (Note: Add $10 to registrations made online July 8, $20 for event-day registration and walk-ins.)
REGISTER online
Trade magazine publisher John Maisel from Electrical Contractor magazine will offer strategies, tips and best practices for those who manage any and all print and/or online publications. The discussion will focus on best practices that improve publication efficiencies, enhance the aesthetics and increase overall sales and revenue – particularly helpful in today's challenging economic environment.
Maisel's has over 25 years of B-B magazine publishing experience in sales, sales management and as publisher of numerous magazines with McGraw-Hill, Cahners, and Lebhar-Friedman. His areas of expertise include publishing/management, developing new publications, advertising sales and publication design/redesign.
* Sorry! I know that several Capital Buzz readers have thanked me in the past for letting them take advantage of first-time member guest priveleges as a way to try out IABC (and two of you told me you joined!). But, as you will note above, I can no longer offer this discount unless I will be at the meeting, too, and I will not be there in July.
BOASTS AND TOASTS: Barks to be PRSA Assn/NonProfit Conference Speaker
Our 
colleague Ed Barks will be the featured luncheon speaker on Friday, July 31 at the Public Relations Society of America’s (PRSA) 2009 Association/Nonprofit Conference.
His presentation, entitled “Can We Talk Off the Record?”, is based on his recent report, “Can We Talk Off the Record? Resolving Disagreements, Increasing Understanding Between Reporters and Public Relations Practitioners.”
The overall conference theme is “Show Me the Money! (And the Members!) Donors, Dollars and Dealing With the New Economy.” You can get more information or register here.
colleague Ed Barks will be the featured luncheon speaker on Friday, July 31 at the Public Relations Society of America’s (PRSA) 2009 Association/Nonprofit Conference.His presentation, entitled “Can We Talk Off the Record?”, is based on his recent report, “Can We Talk Off the Record? Resolving Disagreements, Increasing Understanding Between Reporters and Public Relations Practitioners.”
The overall conference theme is “Show Me the Money! (And the Members!) Donors, Dollars and Dealing With the New Economy.” You can get more information or register here.
Friday, July 03, 2009
The T.E.M.P. Report 2.0™ for JULY 2009~ Exclusive to The Capital Buzz
A brief update on the current Washington area PR employment scene based on the view from PRofessional Solutions, LLC, the Washington market’s only PR temporary sta
ffing agency.
Last month (June ’09): Slow
Last year (June’08): Fair
Ratings:
Bust - virtually no hiring for jobs, freelancers or temps
Slow - a few, mostly low-level, positions being filled; fewer jobs for freelancers or temps
Fair - existing jobs are being filled and moderate work for freelancers and temps
Strong - organizations are hiring at all levels and good work for freelancers and temps
Boom! - virtually everyone who wants work is finding it
Kate’s Overview: Despite hiring freezes and additional reductions in staff at area associations and non-profits, I still see hiring at all levels going forward. Cream rises, and the people who present the total package – great presentation of resume, interesting and targeted cover letter, personable and intelligent interview connection – are the ones who are getting hired, often without too much delay. This is true from entry level through seasoned pros.
With fewer openings up the hiring pyramid, however, seasoned communicators need to make all the right moves and really work and rely on a wide network of personal contacts to let them know where the openings are, when they occur, and make personal introductions to open the door.
ffing agency. Last month (June ’09): Slow
Last year (June’08): Fair
Ratings:
Bust - virtually no hiring for jobs, freelancers or temps
Slow - a few, mostly low-level, positions being filled; fewer jobs for freelancers or temps
Fair - existing jobs are being filled and moderate work for freelancers and temps
Strong - organizations are hiring at all levels and good work for freelancers and temps
Boom! - virtually everyone who wants work is finding it
Kate’s Overview: Despite hiring freezes and additional reductions in staff at area associations and non-profits, I still see hiring at all levels going forward. Cream rises, and the people who present the total package – great presentation of resume, interesting and targeted cover letter, personable and intelligent interview connection – are the ones who are getting hired, often without too much delay. This is true from entry level through seasoned pros.
With fewer openings up the hiring pyramid, however, seasoned communicators need to make all the right moves and really work and rely on a wide network of personal contacts to let them know where the openings are, when they occur, and make personal introductions to open the door.
Wednesday, July 01, 2009
Tough Talk for Hard Times: seminar
Speechwriter Jeff Porro will lead a Washington Network Group seminar, "Tough Talk for Hard Times" July 22. Subtitled, "How Corporate Leaders Can Use the Spoken Word to Rebound during an Economic Downturn," the seminar will focus on how to best reach key audiences that may be anxious about current economic conditions and how your company will fare, from customers to shareholders. The seminar, which takes place from 4:30 to 6:30 pm at the Merrill Lynch Conference Center at 1152 Fifteenth Street, NW (6th Floor) in Washington, costs $20 for WNG members or $40 for non-members who register online in advance. A $10 surcharge will apply to walk-in registration.
Tuesday, June 30, 2009
What are the "New Rules of Engagement"??
It’s perhaps the biggest defining rift between PR and newsroom reporters: what’s the best way to pitch a story: traditional phone calls/email or social media such as Twitter, Facebook or blogging?
Click here to hear a lively discussion of News Generation’s radio panel from Thursday, June 18, 2009, featuring four of Washington, DC area's most influential radio decision-makers who addressed how to effectively build relationships and which method they prefer using.Panelists include:
·Chilli Amar, Co-Host and Traffic Reporter, The Carson Show from 3:00 to 7:00 p.m., MIX 107.3, twitter.com/ChilliAmar
·Leslie Bradshaw, Communications Manager, New Media Strategies, market leader in social media marketing and measurement, twitter.com/lesliebradshaw
·Mitchell Miller, Assistant News Director/Assistant Program Director, WTOP Radio, twitter.com/wtop
·Jen Richer, Web/News Coordinator, NewsTalk 630 WMAL, twitter.com/JenRicher
Click here to hear a lively discussion of News Generation’s radio panel from Thursday, June 18, 2009, featuring four of Washington, DC area's most influential radio decision-makers who addressed how to effectively build relationships and which method they prefer using.Panelists include:
·Chilli Amar, Co-Host and Traffic Reporter, The Carson Show from 3:00 to 7:00 p.m., MIX 107.3, twitter.com/ChilliAmar
·Leslie Bradshaw, Communications Manager, New Media Strategies, market leader in social media marketing and measurement, twitter.com/lesliebradshaw
·Mitchell Miller, Assistant News Director/Assistant Program Director, WTOP Radio, twitter.com/wtop
·Jen Richer, Web/News Coordinator, NewsTalk 630 WMAL, twitter.com/JenRicher
Monday, June 29, 2009
Check Out Capital Communicators Group Blog for Program Recaps
Thanks go to Robin Ferrier, president of the Capital Communicators Group
(CCG), for posting a recap of June's lunch in which I was delighted to participate as one of three speakers sharing insights and encouragement about jobs and job searches. Check it out at http://capitalcommunicatorsgroup.blogspot.com/.
It was great to present along with Katherine McHale, Senior Associate, Booz Allen Hamilton, and Susy Howard, Principal, The McCormick Group.
And if you're not on the list to learn about upcoming CCG programs (July will be at Voice of America) you're missing out on one of the bargain networking and learning opportunities for communicators in the DC area!
(CCG), for posting a recap of June's lunch in which I was delighted to participate as one of three speakers sharing insights and encouragement about jobs and job searches. Check it out at http://capitalcommunicatorsgroup.blogspot.com/.It was great to present along with Katherine McHale, Senior Associate, Booz Allen Hamilton, and Susy Howard, Principal, The McCormick Group.
And if you're not on the list to learn about upcoming CCG programs (July will be at Voice of America) you're missing out on one of the bargain networking and learning opportunities for communicators in the DC area!
WNG Summer Networking Reception
WHEN:
Thursday - July 9th 6:00 - 9:00 p.m.
COST: WNG Members: $15 advance registration
Non-Members: $30 advance registration
($10 surcharge for unregistered walk-ins)
REGISTER
Cash bar/Complimentary hors d'oeuvres
WHERE:Hamilton Crowne Plaza ~ The Hamilton Ballroom 1001 14th Street, NW Washington, D.C.
(at McPherson Square Metro station, Red line)
The summer networking events are in full swing. This event is described as "for general networking purposes" and Washington Network Group (WNG) expects a large turn-out because it's open to all five of the WNG Roundtables: International, Technology, Government, Communications, and Entrepreneur. With a cross section like that you just HAVE to meet someone interesting and useful to know!
Thursday - July 9th 6:00 - 9:00 p.m.COST: WNG Members: $15 advance registration
Non-Members: $30 advance registration
($10 surcharge for unregistered walk-ins)
REGISTER
Cash bar/Complimentary hors d'oeuvres
WHERE:Hamilton Crowne Plaza ~ The Hamilton Ballroom 1001 14th Street, NW Washington, D.C.
(at McPherson Square Metro station, Red line)
The summer networking events are in full swing. This event is described as "for general networking purposes" and Washington Network Group (WNG) expects a large turn-out because it's open to all five of the WNG Roundtables: International, Technology, Government, Communications, and Entrepreneur. With a cross section like that you just HAVE to meet someone interesting and useful to know!
WWPR Featured in BEST OF DC
BEST O
F DC is a new 360-page book that highlights organizations and leaders in our nation's capital with copy, lush photography and beautiful layout ($100 on Amazon) ~~ and Washington Women in Public Relations (WWPR) was the only female communications organization to be highlighted in the book!
F DC is a new 360-page book that highlights organizations and leaders in our nation's capital with copy, lush photography and beautiful layout ($100 on Amazon) ~~ and Washington Women in Public Relations (WWPR) was the only female communications organization to be highlighted in the book!Pictured at left is WWPR Lauren Lawson (second from left) with fellow Board members at the Best of DC party at the National Press Club. Congratulations ladies, and to all WWPR members!
Podcast available for PRSA-NCC's "The Evolution of PR in the Age of Obama"
"The Evolution of PR in the Age of Obama,” from PRSA-NCC is now being offered as a podcast of the professional development workshop which was held on June 17, 2009 at the U.S. Navy Memorial and Heritage Center. This podcast was produced by News Generation, Inc.
Consider it another step in the evolution of Public Relations. YouTube, Facebook, blogs and the innovative use of the Internet, web sites and massive grassroots campaigns utilizing call-to action e-mail groups and texting were key parts of the Obama team’s success both in generating public support and in raising unprecedented amount of campaign money. Since he has taken office, the Obama administration has sent word out to federal agencies to make these new technologies a centerpiece of their communications plans.
PRSA’s Professional Development Committee assembled a diverse panel of experts who examined ways public relations professionals can make effective use of these incredible new technological tools and how they can be incorporated in with traditional campaigns. The presentations evoked a lively discussion and helped the audience learn the best ways to successfully use social and digital media as part of their overall public relations strategies.The panel included:
• Monte Lutz, senior vice president of digital public affairs at Edelman
• Brad Peck, senior director of communications at the U.S. Chamber of Commerce
• Allyn Brooks-LaSure, deputy associate administrator for public affairs at the U.S. Environmental Protection Agency
• Christina Pearson, senior vice president at Fleishman-Hillard
• Moderator: Phil Rabin, West Glen Communications and editor, Capitol Communicator
To download the podcast, click here.
Consider it another step in the evolution of Public Relations. YouTube, Facebook, blogs and the innovative use of the Internet, web sites and massive grassroots campaigns utilizing call-to action e-mail groups and texting were key parts of the Obama team’s success both in generating public support and in raising unprecedented amount of campaign money. Since he has taken office, the Obama administration has sent word out to federal agencies to make these new technologies a centerpiece of their communications plans.
PRSA’s Professional Development Committee assembled a diverse panel of experts who examined ways public relations professionals can make effective use of these incredible new technological tools and how they can be incorporated in with traditional campaigns. The presentations evoked a lively discussion and helped the audience learn the best ways to successfully use social and digital media as part of their overall public relations strategies.The panel included:
• Monte Lutz, senior vice president of digital public affairs at Edelman
• Brad Peck, senior director of communications at the U.S. Chamber of Commerce
• Allyn Brooks-LaSure, deputy associate administrator for public affairs at the U.S. Environmental Protection Agency
• Christina Pearson, senior vice president at Fleishman-Hillard
• Moderator: Phil Rabin, West Glen Communications and editor, Capitol Communicator
To download the podcast, click here.
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