IPRA Lunch: Smart Phone APPs: Do They Add Value to Your PR Tool Belt?

In this digital era, the popularity of smart phone apps is growing. What does this mean for PR? Are there uses for apps in communications and branding? How do you use them and why? How do you explain the ROI to your clients? What should you consider before creating an app? The November IPRA lunch speakers, Jeff Goldscher, Executive Vice President, Aquarius Sports & Entertainment; and Lucinda Crabtree, President, Crabtree + Co., will share their experiences about how they created and used apps for their PR clients.

Apps are a growing trend in the sports marketing area. Jeff advises his clients on creating apps to connect with customers and differentiate a brand. He will share examples of the pros and cons of apps and when to use them. He also will discuss when they’ve added the most value for the client.

Lucinda was intrigued by the growth in apps and wanted to familiarize herself with them before recommending them to clients, so her company produced one called LRNtheLingo. She will share what she learned in the process including the dos and don’ts, and how to decide if an app is the right tool for your client.

Join the PRSA Independent's group at Embassy Suites, Tysons Corner, on November 4 to learn more.

Register online

Join PRSA-NCC on Thursday, October 28 for Informative Panel on Utitlizing Radio

Online registration is now opened for "Why Radio Still Matters and How to Make it Part of Your Communications Strategy" Join us on Thursday, October 28 at U.S. Navy Memorial & Heritage Center (701 Pennsylvania Ave., NW, Washington, DC 20004 Metro: Navy Memorial/Archives, yellow/green lines)
Register at: http://bit.ly/becNR0

Why Radio Still Matters and How to Make it Part of Your Communications Strategy on Thursday, October 28

The media landscape is changing, and yet at the same time it has been broadened with the inclusion of new social media and online networking tools. But often ignored in the discussion is how radio can play an important role in your communications program. Radio reaches tens of millions of people each week, and it’s a great way of targeting your message to listeners who are interested in your issues in a low-cost and effective way.

At this PRSA Professional Development session you will hear from a panel of communicators who will detail your options for using radio to communicate your message—and why news/talk radio should be a component of any organization's public relations plan. Our panel of speakers will detail their communications successes with radio and the tools they’ve used.

Panelists include:

• Julie Lloyd, American College of Emergency Physicians
• Janet Bass, Public Relations Manager American Federation of Teachers
• Neil Grace, Media Director Acting Director of Public Affairs Burson Marsteller
• Sharyn Stein, Director Media Practice Environmental Defense Fund
• Moderator:Phil Rabin, Editor of the Capital Communicator

8:00 - 8:30 a.m.: Registration/networking/continental breakfast

8:30 - 10:00 a.m.: Program

U.S. Navy Memorial & Heritage Center

701 Pennsylvania Ave., NW, Washington, DC 20004

Metro: Navy Memorial/Archives (yellow/green lines)
Cost: $35/members; 55/non-members; 10/students/retirees; additional $10 at the door
Online registration will open soon.If you have questions, please call the chapter office at 703.691.9212.

Survive a workaholic culture: PRSA

Good article from PRSA today: Survive a workaholic culture: PRSA

WWPR Announces Finalists for Woman of the Year Award

Washington Women in Public Relations (WWPR) has announced the honorees for this year's Washington PR Woman of the Year Award. The winner will be chosen from the following honorees at WWPR's signature award ceremony on November 10, 2010, from noon to 2 p.m. at the Mandarin Oriental in Washington, D.C.

Honorees are:
· Donna Vincent Roa, PhD, ABC, CSR-P, Managing Partner & Chief Strategist, Vincent Roa Group LLC
· Johanna Schneider, Executive Director-External Relations, Business Roundtable
· Debra Silimeo, Senior Vice President, Hager Sharp

The PR Woman of the Year Award is presented to a public relations practitioner working in the Washington Metropolitan area who has demonstrated leadership, integrity and community involvement.

Dee Dee Myers, former White House Press Secretary, will serve as the keynote speaker. Myers recently joined The Glover Park Group as Managing Director in its Public Affairs practice. She served as White House Press Secretary for two years under the Clinton administration, from 1993 to 1994, and is the first woman and second-youngest to hold that position.

A benefit raffle will be held during the event where a portion of the raffle proceeds will go to WWPR's pro bono client, the Children's Law Center, the leading legal services provider in the District for at-risk children and their families.