About Susan Matthews Apgood

Susan Matthews Apgood started News Generation, Inc., an award-winning radio public relations agency that focuses on the powerful radio medium, in 1997. News Generation specializes in using techniques, such as radio media tours and audio news releases to get associations and corporations airtime, working directly with the organizations and through public relations firms. The company is headquartered in Bethesda, MD and has a southeastern regional office in Atlanta, GA.



Apgood is active in a number of public relations associations, including Washington Women in Public Relations (WWPR) and the Public Relations Society of America (PRSA) in Washington, D.C. and Maryland. In 2010, she is co-chair of the PRSA-NCC Thoth Judging & Gala Committees, and in 2007 and 2008, she chaired the PRSA-NCC Technology Taskforce. She was a board member for WWPR from 1998 to 2003. And, she was on the board for the National Association of Women Business Owners in 2008 and 2009. Susan is a founding member of the Boss Ladies networking group.


Apgood is frequently quoted in PR trade publications for her expertise in radio. She also is a frequent guest speaker for both undergraduate and graduate level classes at George Washington University and American University.


Apgood has an MBA with a concentration in finance from American University and a BA in economics with a minor in political science from George Washington University. She lives in Bethesda with her husband and three sons.