Monday, September 19, 2011

DC: Business Wire Brings You LatinoWire on Wednesday, September 28

Wednesday, September 28: Hispanic Media Event at the National Press Club in DC
From: Wednesday, September 28, 2011 8:00 to 10:00 a.m. EDT
Register For Event Add to Calendar
Registration Details: Registration is free to all attendees. Please RSVP by Sept. 23 to danny.selnick@businesswire.com.
Location: National Press Club - First Amendment Lounge
529 14th St. NWWashington, DC, 20004
United StatesSee map: Google Maps
Speaker(s): Rossana Rosado, Publisher and CEO of El Diario/La Prensa
Hilda Garcia, VP of Multiplatform News and Information for impreMedia
Lori Montenegro, Washington correspondent, Telemundo Noticias
José Manuel Sanz Mingote, General Director, Agencia EFE
Moderator: Danny Selnick, Vice President for Public Policy Services, Business Wire
Description: According to the latest census figures, there are more than 50 million Hispanics in the U.S. Reaching this rapidly growing community with your organization’s message is of critical importance today. Hispanics still depend on traditional and print media for their news, but many rely on the internet and mobile devices as well. What is the best way to reach this audience?

This Business Wire event will not only give you the chance to meet some of the nation’s most important and influential news leaders, but you’ll also learn about their news gathering operations in terms of what’s being covered and when – and how to best interact with their reporters.
Speakers will discuss the impact new technologies have had on their news operations. Do they suffer many of the same challenges other domestic consumer media have faced in recent times (advertising revenues down, shrinking operational budgets, newsroom cutbacks) or has the Internet/new technologies helped in some way giving greater visibility to their reporting news and for their organizations?

Friday, September 09, 2011

Thoth Awards Less Than Two Weeks Away

Don't Miss Out on the Best Night of the Year in PR:
Thursday, September 22, 2011
Thoth Awards Reception and Gala
Drinks, Appetizers, and Networking: 6:00 p.m.
Awards Ceremony and After Party: 7:30 to 9:00 p.m.

Celebrate your profession. Congratulate your colleagues.
Enjoy the magical evening that awaits you.

Special Guests: Keynote Speaker: Scott Montgomery, Editor, Roll Call, and Bill Novelli, Kidsave Board Member & Guest Presenter

Thursday, September 08, 2011

Privacy on the Internet: What Communicators Need to Know


Presented by the PRSA-NCC Professional Development Committee
Location: Navy Memorial, 701 Pennsylvania Avenue, NW, Washington DC, 20004
Date: Tuesday, Sept. 13, 2011 from 8:00 - 10:00 a.m.
Cost: $35/members; $55/non-members; $10/students/retirees; $10 additional the door.

Register here

Facebook, Google, Apple—all have grabbed headlines for questionable data-gathering and sharing practices. Some of those same issues are spilling over into the corporate and association/nonprofit world, too, with organizations of all sizes collecting sensitive information about the public and their customers through websites, online campaigns, Facebook pages, blogs and smartphone apps.

This PRSA-NCC Professional Development Workshop will provide some clear (and not-so-clear) rules of the road for ethics and privacy on the Internet as they relate to professional communicators and journalists, including:

• How far can communicators go in using new technologies when interacting with clients and the public?
• Is there a point at which collecting and reporting “feedback” from the public to clients crosses the line? What’s done with that information?
• What special privacy issues arise with the use of social media? What should companies be doing to protect the public?
• How far can journalists go in using new technologies to cover or create news?

Panelists include:

• Brigitte Johnson, PRSA-NCC president and director of communications and executive editor at American Forest Foundation
• Randy Barrett, communications director, Center for Public Integrity
• Justin Brookman, director, Consumer Privacy Project, Center for Democracy & Technology
• Christian Olsen, vice president for the Digital and Social Media team at Levick Strategic Communications

Moderated by Danny Selnick, vice president, The Public Policy Wire, div. of Business Wire