Need Another Reason to Join a Professional Society? Here it is . . . .

I follow lots of trends in hiring and job search.  I was surprised recently at a networking event when a colleague looking for work reported she had recently gone to a "40 Plus" meeting about job search and the speaker said he didn't use LinkedIn and was unfamiliar with its value.

That surprise was surpassed by today's shock when I read in The Grapevine that "Half of job seekers and hiring managers don't use social media", according to a survey by the recruitment firm Robert Half.

What was useful and interesting was the survey's finding that "professional networks are still strongly favored over social networking sites" and the assessment that most companies "embrace a more traditional approach including use of online job boards, employee referrals and recruitment consultancies."

So to those who say they are too busy to get out there and network, take a role in a professional society and become known to colleagues, recruiters and organizations here is further evidence you are shortchanging yourself and your career.

PRSA-NCC's Navigating the New Frontier of Media Measurement on April 13

Navigating the New Frontier of Media Measurement

Presented by the PRSA-NCC Professional Development Committee

Date: Wednesday, April 13, 2011

Time: 8:00 - 10:00 a.m.

Location: Navy Memorial, 701 Pennsylvania Avenue, NW, Washington DC, 20004

Cost: $35/PRSA and WWPR members; $55/non-members; $10/students/retirees

Register here

The frontier in social media measurement is evolving toward measuring the conversations and behavior patterns occurring within social networks, but the real interest is in tracking and connecting online and offline behavior and actions. As a public relations professional, you need accurate and detailed media measurement to prove the value of what you deliver in both traditional media and social media. Come and learn the latest measurement trends and practices, join PRSA-NCC’s expert panel for a discussion on methods that will help outline your outreach efforts. Our panel will provide you with the tools and strategies you need to monitor, measure and analyze coverage so you can showcase successes and plan for future campaigns.

Register today to join our panel of experts as we discuss:

• Why measurement is vital to demonstrate success;
• How media measurement has changed in the last two years;
• Overall trends that have changed the media measurement landscape;
• How to effectively show ROI;
• How to budget for measurement process and learn about free online tools;
• How to monitor and analyze the impact of social media; and,
• Using media measurement to communicate success to your clients and internal audiences.

Panelists include:

· Barbara Coons, Vice President, StrategyOne

· Alan Chumley, Senior Vice President, CARMA International

· Johna Burke, Vice President, BurrellesLuce

Moderator:

Debbie Friez, Vice President, Major Accounts, BurrellesLuce