PRSA-NCC's Leadership Skills for PR Managers on Wednesday, March 16

Attend this comprehensive workshop and you will be transformed from a good PR manager into a great PR leader. The workshop will offer management and budgeting skills to PR professionals in all employment settings who aspire to become inspiring and capable leaders of people and successful programs.
Our workshop leaders will teach you how to motivate and manage the people on your team, how to influence the decision makers whose decisions affect you, and how to be smart when it comes to finances. Through dialogue and hands-on exercises, you’ll learn the keys to budgeting and accounting for PR departments and projects and how to work with senior management to get the fiscal and human resources you need.

This workshop is ideal for new or first-time PR managers who want to take their career to the next level. You will learn:

• The differences between managers and leaders and the skills you need to lead
• How to lead by example and develop the skills that inspire and motivate people and teams
• How to manage expectations, juggle projects and achieve that elusive work/life balance
• How to manage “up” so your boss will recognize your leadership skills
• How to effortlessly manage both sides of the client-agency relationship
• How to effectively develop budgets in order to reach or exceed’ objectives and also meet your own financial requirements
• How to monitor and stay within budgets

March 16, 2011, 2:00 to 5:30 p.m.

Fleishman-Hillard
1615 L Street NW,
Suite 1000
Washington, DC 20036-5610
Cost: $75 PRSA members/$95 non-members/ $25 students & retirees

Register here
Questions? Call the chapter office at 703.691.8733

Workshop Leaders:
Jeff Ghannam, president, Crystal Communications and Marketing, LLC; Falls Church, VA, and immediate past-president of the PRSA-National Capital Chapter.
Ralph Posner, senior vice president and partner, Public Affairs Practice, Fleishman-Hillard; Washington, D.C.

PRSA-NCC's Public Relations Day for Charitable Nonprofits on March 9

Public Relations Day for Charitable Nonprofits, PR Strategies, Tactics and Tools for Nonprofits in Tough Times

Wednesday, March 9

7:30 am – 1:30 pm
The Fulbright Center at Hogan Lovells
555 13th Street NW, Washington, DC
(Columbia Square, opposite The Shops at National Place)
Metro: Metro Center (red/blue/orange lines)

keynote speaker Robert Egger, DC Central Kitchen,
a “rock star” in the nonprofit world, on “PR: The Difference Between a 10¢ Cause and a Million-Dollar Mission

Greater Washington, D.C.’s Top Public Relations Pros share their know-how on:

• Branding and messaging that compels action
• Public relations as a fund-raising tool
• Social media that boosts donations
• Media relations: How to get reporters to listen
• Crisis PR: Staying cool when a reporter’s questions are hot
• Using special events to tell your story
• Insider secrets to finding the right PR support
• Proven PR ideas for nonprofits
• Tips for improved donor relations
• And more!

The program will also feature Steve Delfin of America’s Charities, which helped nonprofits raise
more than $32 million last year, and Pamela B. Haberstroh of Community Health Charities of
the National Capital Area, which is celebrating 25 years of serving the health of our community.

Cost: $49* (includes continental breakfast and lunch)
Seating is limited, and walk-ins cannot be accommodated

To register, visit https://secure.kinsail.com/results.asp?p=prsancc&pt=store&GroupID=18203