The Changing Landscape of Social Media – What Communicators Need to Know

The Changing Landscape of Social Media – What Communicators Need to Know
Hear the latest from three key players: Facebook, Twitter and Living Social

Presented by the PRSA-NCC Professional Development Committee

Gone are the days when communicators could rely solely on traditional media to get their clients’ or organization’s message in the news and in front of key stakeholders. Social media is now a key component of outreach because it has become an integral part of personal and professional communications. People use social media to keep up with friends and family, sharing ideas and news, pitching products and even fostering political and regime change in countries. And as technologies change, so does social media … or is it the other way around now?
What are the latest social media trends communicators need to be aware of? What is the future of social media? Are privacy concerns causing a backlash against social media as more and more people decide to unplug? Find out the answers to these questions and many others in this informative and engaging panel discussion.

We’ll Cover:

• What social media may look like a year from now.
• How will social media companies safeguard the public regarding privacy issues?
• Tips on using social media more successfully to connect with audiences.
• Will social media become more the go-to-place for news and advertising?

Panelists Include:

• Andrew Noyes, Manager, Public Policy Communications, Facebook
• Peter Greenberger, Director, Washington Sales, Twitter
• Ricky Choi , Social Media Strategist, LivingSocial
• Moderated by Mike Schaffer, Director of Social Media, iostudio

Date: Wednesday, November 9, 2011
Time: 8:00 - 10:00 a.m., 8:00 - 8:30 a.m.: Registration/Networking/Continental Breakfast, 8:30 - 10:00 a.m.: Program

Location: Navy Memorial, 701 Pennsylvania Avenue, NW, Washington DC, 20004
Metro Stop: Metro: Archives-Navy Memorial

Cost: $35/members; $55/non-members; $10/students/retirees; $10 additional the door.

Register here

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