Facebook, Google, Apple—all have grabbed headlines for questionable data-gathering and sharing practices. Some of those same issues are spilling over into the corporate and association/nonprofit world, too, with organizations of all sizes collecting sensitive information about the public and their customers through websites, online campaigns, Facebook pages, blogs and smartphone apps.
This PRSA-NCC Professional Development Workshop will provide some clear (and not-so-clear) rules of the road for ethics and privacy on the Internet as they relate to professional communicators and journalists, including:
• How far can communicators go in using new technologies when interacting with clients and the public?
• Is there a point at which collecting and reporting “feedback” from the public to clients crosses the line? What’s done with that information?
• What special privacy issues arise with the use of social media? What should companies be doing to protect the public?
• How far can journalists go in using new technologies to cover or create news?
Panelists include:
• Brigitte Johnson, PRSA-NCC president and director of communications and executive editor at American Forest Foundation
• Randy Barrett, communications director, Center for Public Integrity
• Justin Brookman, director, Consumer Privacy Project, Center for Democracy & Technology
• Christian Olsen, vice president for the Digital and Social Media team at Levick Strategic Communications
Moderated by Danny Selnick, vice president, The Public Policy Wire, div. of Business Wire
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