Presented by the PRSA-NCC Professional Development Committee
Date: Tuesday, Sept. 13, 2011
Time: 8:00 - 10:00 a.m.
8:00 - 8:30 a.m.: Registration/Networking/Continental Breakfast
8:30 - 10:00 a.m.: Program
Location: Navy Memorial, 701 Pennsylvania Avenue, NW, Washington DC, 20004
Cost: $35/members; $55/non-members; $10/students/retirees; $10 additional the door.
Register at prsa-ncc.org
PRSA has a code of ethics, but do professionals understand how it covers new technologies, the Internet and social media – which now permeate so much of our social, political, personal and professional lives?
Facebook, Google, Apple—all have grabbed headlines for questionable data-gathering and sharing practices. Some of those same issues are spilling over into the corporate and association/nonprofit world, too, with organizations of all sizes collecting sensitive information about the public and their customers through websites, online campaigns, Facebook pages, blogs and smartphone apps.
This PRSA-NCC Professional Development Workshop will provide some clear (and not-so-clear) rules of the road for ethics and privacy on the Internet as they relate to professional communicators and journalists, including:
• How far can communicators go in using new technologies when interacting with clients and the public?
• Is there a point at which collecting and reporting “feedback” from the public to clients crosses the line? What’s done with that information?
• What special privacy issues arise with the use of social media? What should companies be doing to protect the public?
• How far can journalists go in using new technologies to cover or create news?
Panelists include:
• Brigitte Johnson, PRSA-NCC president and director of communications and executive editor at American Forest Foundation
• Randy Barrett, communications director, Center for Public Integrity
• Justin Brookman, director, Consumer Privacy Project, Center for Democracy & Technology
• Christian Olsen, vice president for the Digital and Social Media team at Levick Strategic Communications
Moderated by Danny Selnick, vice president, The Public Policy Wire, div. of Business Wire
Date: Tuesday, Sept. 13, 2011
Time: 8:00 - 10:00 a.m.
8:00 - 8:30 a.m.: Registration/Networking/Continental Breakfast
8:30 - 10:00 a.m.: Program
Location: Navy Memorial, 701 Pennsylvania Avenue, NW, Washington DC, 20004
Cost: $35/members; $55/non-members; $10/students/retirees; $10 additional the door.
Register at prsa-ncc.org
PRSA has a code of ethics, but do professionals understand how it covers new technologies, the Internet and social media – which now permeate so much of our social, political, personal and professional lives?
Facebook, Google, Apple—all have grabbed headlines for questionable data-gathering and sharing practices. Some of those same issues are spilling over into the corporate and association/nonprofit world, too, with organizations of all sizes collecting sensitive information about the public and their customers through websites, online campaigns, Facebook pages, blogs and smartphone apps.
This PRSA-NCC Professional Development Workshop will provide some clear (and not-so-clear) rules of the road for ethics and privacy on the Internet as they relate to professional communicators and journalists, including:
• How far can communicators go in using new technologies when interacting with clients and the public?
• Is there a point at which collecting and reporting “feedback” from the public to clients crosses the line? What’s done with that information?
• What special privacy issues arise with the use of social media? What should companies be doing to protect the public?
• How far can journalists go in using new technologies to cover or create news?
Panelists include:
• Brigitte Johnson, PRSA-NCC president and director of communications and executive editor at American Forest Foundation
• Randy Barrett, communications director, Center for Public Integrity
• Justin Brookman, director, Consumer Privacy Project, Center for Democracy & Technology
• Christian Olsen, vice president for the Digital and Social Media team at Levick Strategic Communications
Moderated by Danny Selnick, vice president, The Public Policy Wire, div. of Business Wire
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