Wednesday, July 27, 2011

PRSA-NCC's August Event: Putting it All Together – Top Tech Trends PR Professionals Need to Consider



Putting it All Together – Top Tech Trends PR Professionals Need to Consider

Presented by the NCC Professional Development Committee on Tuesday August 9, from 8:00 to 10:00 a.m., Host Sponsor: Balance Interactive


Location: Microsoft Innovation and Policy Center, 901 K Street NW, 11th floor, Washington, DC Metro: (Yellow/Green Line: Mt. Vernon Convention Center OR Red/Orange/Blue Lines: Metro Center)

Cost: $35/PRSA and WWPR members; $55/non-members; $10/students/retirees

Note: Space for this event is limited, and we expect to sell out. So please register early.


Public Relations is in a new age, it requires adapting and a fresh approach to traditional public relations strategy. Technology is having a huge impact on public relations. A public relations strategy through the use of social and technology tools can lead to client development, new areas of expertise, and increased business opportunity. These tools and technologies are powerful- you just need to know how to use them. In this seminar, learn how to reach and engage audiences in innovative ways by integrating social technology into a strategic vision that works for your business.

Register today to join our panel of experts as we discuss:


  • How Media is using tablets and gadgets

  • What’s next in Mobile apps

  • Best practices of social technology

  • The how-to’s on incorporating digital strategy

Welcome to Microsoft: Tonya Klause, Director of Public Relations, Microsoft Public Sector, @tonayaklause

Panelists include:


  • Peter Corbett, CEO, iStrategy Labs, @Corbett3000

  • Dr. Mark D. Drapeau, Director of Innovative Engagement, Microsoft Office of Civic Innovation, @cheeky_geeky

  • Tara Dunion, Sr. Director, Communications, Consumer Electronics Association @TaraDunion

  • Amy Webb, CEO, Webbmedia Grou,p @webbmedia

  • Moderator: Lauren Schultz, Strategic Partnerships Coordinator, ACTE, @lauren_schultz

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