Capital Communicators Group June Lunch: USING SOCIAL MEDIA TO PROMOTE YOUR CONFERENCE

Learning to use Social Media as a targeted tool to accomplish specific goals is just the kind of thing you want from a lunch time professional meeting, and this month's Capital Communicators Group should do offer just that.

WHEN:  Thursday, June 16th, Noon to 1:30 p.m.
WHERE:  RFD Restaurant, 810 7th St., NW (Metro: Gallery Place/Chinatown)
COST:  $22 ~ cash only; exact change preferred.
RSVP required: CapitalCommunicator@gmail.com**
This lunch is open to the first 40 who RSVP. After that, names will be placed on a waiting list.

Social media is changing everything in marketing conferences and events.  Organizers now can communicate with potential registrants and receive valuable feedback on the conference as it develops, encourage word-of-mouth marketing and -- perhaps most importantly -- they can turn a group of attendees into a community before they've even picked up their name badges.   Social media makes it possible to begin making those connections between audience members before the conference has even started, giving those potential attendees another pressing reason to register right away.

Speaker Tara Dunion, Director of Event Communications at the Consumer Electronics Association (CEA) is in charge of promoting the International CES, the world's largest consumer technology tradeshow, to attract the world's top media to attend and cover this global event.  She will share how CEA builds momentum for its meetings and how it uses social media to promote and enhance its events onsite. Attend and learn:

• how to use social media as a customer service and registration tool 
• how to use social media to promote your event and build a supportive community 
• how to use TweetDeck to schedule Tweets and share tweeting among several staff people 
• how to plan a successful TweetUp