PRSA-NCC SHARES HOW TO WIN A THOTH -- AND BENEFITS OF TRYING

Moderator Susan Apgood (left) and panel.

Have you ever wondered what it takes to put together a winning entry for the PRSA's Thoth Awards -- or if it is worth all the time and effort?  Today's panel not only made it clear that it takes a lot of careful planning, demonstration of results, attention to detail, visuals and time, they also all provided reasons to do it.

In addition to demonstrating excellence to future clients or employers, several of the panelists emphasized the exercise as a way to become better at crafting a successful plan or program, learning from the best practices of past winners and demonstrating to your own organization the value of the communications program.