Navigating the New Frontier of Media Measurement
Presented by the PRSA-NCC Professional Development Committee
Date: Wednesday, April 13, 2011
Time: 8:00 - 10:00 a.m.
Location: Navy Memorial, 701 Pennsylvania Avenue, NW, Washington DC, 20004
Cost: $35/PRSA and WWPR members; $55/non-members; $10/students/retirees
The frontier in social media measurement is evolving toward measuring the conversations and behavior patterns occurring within social networks, but the real interest is in tracking and connecting online and offline behavior and actions. As a public relations professional, you need accurate and detailed media measurement to prove the value of what you deliver in both traditional media and social media. Come and learn the latest measurement trends and practices, join PRSA-NCC’s expert panel for a discussion on methods that will help outline your outreach efforts. Our panel will provide you with the tools and strategies you need to monitor, measure and analyze coverage so you can showcase successes and plan for future campaigns.
Register today to join our panel of experts as we discuss:
- Why measurement is vital to demonstrate success;
- How media measurement has changed in the last two years;
- Overall trends that have changed the media measurement landscape;
- How to effectively show ROI;
- How to budget for measurement process and learn about free online tools;
- How to monitor and analyze the impact of social media; and,
- Using media measurement to communicate success to your clients and internal audiences.
Panelists include:
· Barbara Coons, Vice President, StrategyOne
· Alan Chumley, Senior Vice President, CARMA International
· Johna Burke, Vice President, BurrellesLuce
Moderator:
Debbie Friez, Vice President, Major Accounts, BurrellesLuce
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