What Skills Will Professional Communicators Need in 2011 to Increase Their Value and Marketability?

When it comes to public relations, so much has changed during the past few years -- traditional media, new media, social media, etc. At this PRSA professional development session, you will hear from a panel of PR experts who will give you a bird’s eye view of the skills communicators will need in 2011 and beyond to make them more valuable to their organization or agency. Speakers:

• Bill Pendergast, general manager, Fleishman-Hillard Washington, DC
• Kevin Donnellan, chief communications officer (CCO), AARP (invited)
• James Fisher, senior manager, media relations, Booz Allen Hamilton
• Ben Long, president, Travaille Executive Search
• Moderator:Danny Selnick, co-chair of the PRSA-NCC Professional Development Committee and vice president of Business Wire’s Public Policy Wire
  

Presented by the NCC Professional Development Committee

Date: January 12, 2011

Time: 8:00 – 10:00 a.m., (registration/continental breakfast from 8:00 – 8:30 a.m.)

Location: U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW, Washington, DC 20004
Metro: Green/Yellow line, Navy Memorial/Archives (green/yellow lines)
Cost: $35/PRSA and WWPR members; 55/non-members; 10/students/retirees; additional $10 at the door
Register at: http://bit.ly/edDRkx