Tips and Take-Aways from DC's Top Media Trainers on Wednesday, December 8

Presented by the PRSA-NCC Professional Development Committee
December 8, 2010 from 8:00 – 10:00 a.m.
U.S. Navy Memorial & Heritage Center701 Pennsylvania Ave., NW, Washington, DC 20004 Metro: Navy Memorial/Archives (yellow/green lines)
Cost: $35 PRSA and WWPR members; 55/non-members; 10/students/retirees; additional $10 at the door Register Here

Hear from DC’s top media trainers as they discuss how they've prepared executives, thought leaders and PR professionals to be effective spokespeople for their organizations. In this timely workshop, you’ll find out:

• What’s involved in prepping your boss (or yourself) to do an interview, be on camera or give a major speech.
• The common pitfalls spokespeople fall into when doing an interview and how to avoid them.
• How to get across your key points, no matter what the question or medium.
• When you may need a media trainer, and what to look for in choosing one.

Walk away from this session with valuable new insights, and learn why having a skilled and articulate spokesperson is still one of the best ways of delivering your message in Washington. Our panel of seasoned professionals will provide practical tips and take-aways that you can put to use immediately in your media relations.
Speakers:

• Heathere Evans-Keenan, APR, Founder, Keenan PR, Inc.
• Susan Peterson, Founder and President, The Communication Center
• Denise Harrington, Senior Consultant, CommCore Consulting Group
• Moderator Jay Morris, Senior Vice President/Marketing & Communications, National Association of Federal Credit Unions