American Wonks

For all you branding professionals, here's one for you...

As a member of the Alumni Board at American University, I was privy to the development of a new marketing campaign recently just launched--American Wonks. It's apparently generating quite a buzz -- even the Washington Post covered it in today's article: American University, New Home to the 'American Wonk.'

Similar to many institutions, AU is no different in trying to seek ways to set itself apart. Personally, I thought the mere fact that I matriculated there was enough, but apparently not...

So now we have this "wonkiness" to better distinguish the university from other local schools in our region. American University is now the campus of the "Wonk." And according to university leaders, if you're a "wonk", you are "an intellectually curious person" or "a knowledgeable Washington insider." Huh...I guess there's some hope for me yet.

Wonk, Wonk...