Wonder What to Do When the Crisis Hits the Fan? Check Out Next PRSA-NCC Program

PRSA-NCC Professional Development Committee Presents Experts to Address Crisis Communications Planning

Wednesday, August 11, 2010
8:00-8:30 a.m - Networking/continental breakfast
8:30-10 a.m. Program

U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW Washington
Metro: Yellow/green lines, Navy Memorial/Archives

Cost: $35 PRSA and WWPR members; $55 Non-members;
$10 Students/retirees ($10 extra when register on-site)

Register Here

Learn what it takes to develop and implement a crisis communications plan, and gain valuable insights to help prepare for when a crisis hits the fan and at your organization.

The panel will cover:
• An overview and introduction to the key elements of crisis communications planning
• Crisis message development
• Senior executive crisis counseling
• A behind-the-scenes understanding of a crisis communications plan put into action and tools and tactics used
• After-the-crisis take-aways and lessons learned

Hear first person, behind-the scenes accounts of crisis communication activities and lessons learned for:

• The Washington Metropolitan Area Transit Authority’s tragic June 2009 Metrorail accident, which resulted in nine fatalities, and
• The American Meat Institute’s crisis team response to the United States’ first case of Bovine Spongiform Encephalopathy ( “Mad Cow Disease” )
  

Speakers:
Tim Tinker, Director of Booz Allen Hamilton’s Center for Risk and Crisis Communication and a Senior Associate on Booz Allen’s Strategy and Organization team
Lane Bailey, President of Global Public Affairs, GolinHarris
Lisa Farbstein, Director of Public Relations, Washington Metropolitan Area Transit Authority
Janet Riley, Senior Vice President of Public Affairs and Professional Development, the American Meat Institute
Moderator: Mike Rothenberg, APR, PMP