8:00-8:30 a.m - Networking/continental breakfast
8:30-10 a.m. Program
WHERE: U.S. Navy Memorial & Heritage Center, 701 Pennsylvania Ave., NW, Washington, DC
(Metro: Yellow/green lines, Navy Memorial/Archives)
COST: $35 PRSA and WWPR members; $55 Non-members; $10 Students/retirees
$10 extra on-site
REGISTER
Planning, preparation and anticipation are key to effective crisis communications. PRSA-NCC is bringing together experts to share what it takes to develop and implement a crisis communications plan and gain insights to help prepare for when a crisis impacts your organization. Also hear first
person, behind-the scenes accounts of crisis communication activities and lessons learned for:~The Washington Metropolitan Area Transit Authority’s tragic June 2009 Metrorail accident, which resulted in nine fatalities, and
~The American Meat Institute’s crisis team response to the United States’ first case of Bovine Spongiform Encephalopathy ( “Mad Cow Disease” )
The workshop participants will cover:
• an overview of the key elements of crisis communications planning
• crisis message development
• senior executive crisis counseling
• understanding of an actual crisis communications plan put into action and tools and tactics used
• after-the-crisis take-aways and lessons learned
SPEAKERS:
Tim Tinker, Director of Booz Allen Hamilton’s Center for Risk and Crisis Communication and a Senior Associate on Booz Allen’s Strategy and Organization team
Lane Bailey, President of Global Public Affairs, GolinHarris
Lisa Farbstein, Director of Public Relations, Washington Metropolitan Area Transit Authority
Janet Riley, Senior Vice President of Public Affairs and Professional Development, the American Meat Institute
Moderator: Mike Rothenberg, APR, PMP
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