People, Planet, Profit

Executive Marketing Roundtable: Corporate Social Responsibility — Triple Bottom Line

Explore the vital role of marketing in driving and leveraging corporate social responsibility (CSR) with AMA-DC. "People, planet, and profit" are the new benchmarks for measuring business success. Corporate Social Responsibility has become one of the key benchmarks of an organization's overall success and reputation in today's marketplace. Over half of the Fortune 500 companies are reporting on these activities in conjunction with their annual reports.

Speakers:
Kevin Martinez, Executive Director, Corporate Social Responsibility, KPMG LLP
Susan Nickbarg, SVN Marketing, LLC
Erin Mote, Resources Manager, CHF International
Amy Lehr, Associate Foley Hoag

When: 10/22/09 @ 11:30 AM - 2:00 PM

Where: Steelcase, Inc.1121 14th Street, NWSuite 400Washington, DC 20005

AMADC Members: $50 Non-Member: $65 Onsite: $10 additional
Lunch is included

To register: http://www.amadc.org/events/event_calendar.html

Online registration closes 5:00 pm Wednesday, October 21. This event is open to marketing executives with director-level and above titles, staff management and 15+ years of industry experience.