CEO presentations = economic rebound?

Jeffrey Porro, Ph.D., principal of Porro Associates, LLC, will lead a teleseminar January 14 on "Tough Times, Good Communicators: How effective CEO presentations can help companies rebound during an economic downturn." Speakers include Robert J. Laikin, CEO and Director of Brightpoint, and Kelly Lang, Director of Strategic Communications at Cisco Systems Inc.

Jeff offers us this preview:

With the economy battered by the credit crisis, high fuel prices, and other maladies, growing numbers of corporate leaders face the challenge of finding ways to inspire key audiences who are both very worried and extremely important—employees, analysts, stockholders, regulators, and the press. This teleseminar offers some very specific, hands-on advice how CEOs should communicate during tough times. The advice is based on the experience of key CEOs who have been there and done that -- Former CEOs Lee Iacocca of Chrysler and Champ Mitchell of Network Solutions, Jack Welch of GE, as well as current CEOs John Chambers of Cisco Systems and Brightpoint’s Robert Laikin. All used first-person communications effectively to turn companies around or dramatically boost their performance. Sun Microsystems CEO Scott McNealy once said, "Communication needs to be a core competency of any business. It starts with the CEO."

Click on the link above for more information, including registration details.