October 16, 2008 - 8:00 a.m. to 12:30 p.m.8:00 - 8:30 a.m. Registration/networking/continental breakfast
8:30 a.m. - 12:30 p.m.: Program
Widmeyer Communications
1825 Connecticut Avenue, Fifth Floor Washington, DC
Metro: DuPont Circle on Metro's Red Line
Cost: $149 PRSA members; $199 non-members (space is limited)
Register here, or call the chapter office at 703.691.8733 to register.
Integrate social media into your larger communications plan. Working with Livingston Communications, the PRSA Professional Development Committee presents a seminar of four basic modules:
1) Basic primer on creating social media strategy: Social media strategy should begin with listening to stakeholders and building a bridge between them and your organization.
2) Influencer relations theory and best practices: The most popular tactic amongst PR pros, this mirrors Malcolm Gladwell's Tipping Point theory.
3) Reputation management: Because Google reigns as the first place that people go to find anything online a rash of negative blog posts can damage a company's reputation, often ending up in the newspaper. Learn how to protect your organization's reputation online.
4) The role of social networks in online communications and content creation: Blogs have become a mainstay tactic, but social networks have become the pre-eminent starting point for online conversations.
1) Basic primer on creating social media strategy: Social media strategy should begin with listening to stakeholders and building a bridge between them and your organization.
2) Influencer relations theory and best practices: The most popular tactic amongst PR pros, this mirrors Malcolm Gladwell's Tipping Point theory.
3) Reputation management: Because Google reigns as the first place that people go to find anything online a rash of negative blog posts can damage a company's reputation, often ending up in the newspaper. Learn how to protect your organization's reputation online.
4) The role of social networks in online communications and content creation: Blogs have become a mainstay tactic, but social networks have become the pre-eminent starting point for online conversations.
Speakers:
Geoff Livingston, CEO, Livingston Communications
Qui Diaz, Director of Strategy, Livingston Communications
Qui Diaz, Director of Strategy, Livingston Communications
0 comments:
Post a Comment